Wednesday, March 28, 2012

adidas ClimaCool Seduction hits market...

Our friends at adidas were kind enough to pass along some news about their new ClimaCool Seduction running shoe (left/photo courtesy adidas Media Relations), which hits the market early next month.

“This next generation of ClimaCool blends a dramatic new design with tons of breathability to give you a carefree ride for every run this summer,” said Mikal Peveto, director of running for adidas America.  “Seventy-five percent of the body’s energy is used to keep from overheating, so the ClimaCool Seduction is designed to keep your feet cool by providing as much ventilation as possible.”

The ClimaCool design helps reduce foot temperature and in-shoe moisture for maximum comfort during warm workouts.

Soccer stars Lionel Messi and David Beckham, and Derrick Rose of the Chicago Bulls, are featured with singer Katy Perry in the latest adidas brand campaign featuring the shoe, which will retail for $100.


According to this link forwarded to us by one of the five regular readers of the blog, pole vaulter Brad Walker, the reigning US indoor champion and bronze medalist at the world indoors a few weeks ago, is now associated with 2010 Olympic downhill champion Lindsey Vonn.

According to, Walker was recently spotted with Vonn at the World Cup finals in Schladming, Austria, where she won her fourth career overall WC title.

Here's another link, courtesy of the Austrian Times.

NOTE: adidas Media Relations contributed to this story.

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