Friday, August 10, 2012

Volt is the word for many Olympians in London...

LONDON--For many of the world's best track and field athletes competing on the planet's greatest stage, volt is the word.

Volt refers to Nike's track & field footwear collection (left/photo courtesy Nike Inc.), created to prepare athletes for their greatest performances. The collection offers footwear for events on the track, field and road, including the Nike Zoom Superfly R4, Nike Zoom Victory Elite and Nike Flyknit Racer.

The Nike Zoom Superfly R4 fuses revolutionary Nike Flywire with a lightweight spike plate that has been proven on the track by some of the fastest runners in the world. The Nike Zoom Victory Elite is our lightest, fastest 1,500 meter race spike ever, combining an ultra-responsive carbon plate with a dynamic Nike Flywire upper. The Nike Flyknit Racer, worn by world champion marathoners, is lightweight (5.6 ounces for a size 9) and engineered for a precision fit, creating a feeling of a second skin.

Nike Zoom Superfly R4
Nike Zoom Ja Fly
Nike Zoom Maxcat 3
Nike Zoom Celar 4

Nike Zoom Victory Elite
Nike Zoom Matumbo 2
Nike Zoom Mamba 2

Nike Zoom LJ 4
Nike Zoom HJ III
Nike Zoom TJ 3
Nike Zoom PV II
Nike Zoom Javelin Elite
Nike Zoom Rotational 5

Nike Flyknit Racer
Nike Zoom Streak 4
Nike Lunarspider R3

Kenya's defending world marathon champ Abel Kirui (above/photo courtesy Nike Inc) will wear his country's singlet made from recycled fabric that comes from the equivalent of three recycled plastic bottles. To make the fabric, bottles are ground into flakes, melted and then spun into special thread. All of the Track & Field uniforms for Nike sponsored federations have also been created using this technique.

The Kenyan colors have been added to the singlet using an innovative water-free dye process. Earlier this year, Nike announced a strategic partnership with DyeCoo, a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide, DyeCoo’s technology eliminates the use of water in the textile dyeing process.

Kirui will also run in the Nike Flyknit Racer shoe, featuring a revolutionary technology that enables running shoe uppers to be designed from knitted threads, these  are precisely engineered for structure and superior lightweight performance while minimizing material waste during the production process.

“Elite athletes demand high performance technology that delivers every time they train and race” says Martin Lotti, Olympics, Global Design Director. “The recycled fabric and water-free dye process we have used for the Kenya singlet is the perfect combination of lightweight performance and low environmental impact.”

NOTE: Nike media relations contributed to this report.

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