WCH Oregon22 launches new website and logo...


EUGENE--
Monday marked 600 days remaining until the start of the 2022 World Athletics outdoor championships at the newly renovated Hayward Field on the campus of the University of Oregon.

The meet was rescheduled to July 15-24, 2022 following the postponement of the Tokyo Olympic and Paralympic Games to 2021 due to the coronavirus pandemic. 

On Monday, World Athletics revealed its new logo (photo graphic courtesy WCH Oregon22), and launched the new website of the championships, social media channels and overarching brand identity.

"Our mission is to offer the best of all worlds to athletes, fans, and media attending and watching from every part of the globe,” said Niels de Vos, Executive Director of WCH Oregon22. “It will be the ultimate track and field experience, showcasing the State of Oregon and the sport to an unprecedented global audience.”

The new logo takes inspiration from the wooden rib-like bents that support the dramatic roof and surround Hayward Field. The bold colors were strategically chosen to represent the global, national, and local communities that will converge on 15-24 July 2022.

The purple outmost rib celebrates the diversity of the global audience and the international nature of this prestigious event. The blue rib represents the nation in a proud acknowledgement of the world’s No.1 team: Team USA. The green honors Oregon and the magnificence of the state’s lush natural resources and eco-conscious culture. Finally, the innermost red conveys the passion that defines Hayward Field. It is the beating heart of the event, the athletes, and the community. From this heart, the stories of the WCH Oregon22 and the magic of Hayward Field will spread across the state, the country, and the globe.

Below is the local organizing committee's introduction video:


WANDA DIAMOND LEAGUE SCHEDULE ANNOUNCED...

In some other news from Eugene, the Wanda Diamond League released its 2021 schedule, which includes the Nike Prefontaine Classic on August 21st at Historic Hayward Field.

The Pre Classic returns to Eugene on August 21, 2021 after a two-year hiatus, with the 2019 meet contested at Stanford University while Hayward Field was renovated, and of course, this year' version wiped out due to the COVID-19 pandemic.

Next year's Wanda Diamond League series, which consists of 13 meets and a final in ZĂĽrich, Switzerland on September 8-9th, begins with two meets in Rabat, Morocco (May 23rd), and Doha, Qatar (May 28th).

The circuit goes to the European continent with meets in Rome (June 4), Oslo (June 10), Stockholm (July 4), Monaco (July 9), and London (July 13) before the series stops for the Olympics.

Shanghai (August 14) and a second meet in China (August 22) sandwich the Nike Prefontaine Classic before the series returns to Europe with meets in Lausanne (August 26), Paris (August 28), and Brussels (September 3), before the two-day final in ZĂĽrich.

The calendar is strictly provisional at this stage and remains subject to changes depending on the global health situation in 2021.

The Wanda Diamond League release is available here.

WORLD ATHLETICS AND NBC SPORTS RE-UPS...

World Athletics and NBC Sports Group are pleased to announce a ten-year media rights agreement that provides NBC Sports with exclusive multi-platform media rights to World Athletics Series events in the United States until the end of 2029.

The new agreement extends the existing World Athletics-NBC Sports partnership, which now includes the next five editions of the World Athletics Championships, the sport’s flagship event, starting with the World Athletics Championships Oregon22.

“The World Athletics Championships Oregon22 will be a historic occasion for our sport and we are delighted to have such a trusted broadcast partner by our side to showcase our sport in the United States,” he said. “The next decade presents a tremendous opportunity for us to build our American fanbase for track and field by highlighting the amazing athletes the US produces, and telling their stories as they take on the greatest athletes from around the globe. NBC Sports’ ability to take fans inside those must-watch moments will be vital to our efforts,” said World Athletics president Sebastian Coe.

In addition to the World Athletics Series events, NBC Sports currently holds the long-term US media rights to the Wanda Diamond League series and elite USA Track and Field events.

The World Athletics release is available here.

NOTE:  World Athletics, WCH Oregon22, and the Wanda Diamond League contributed to this report.

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