Wednesday, February 22, 2012

Nike+ now in basketball and cross training...

NEW YORK--It wasn't quite the end game of using the FuelBand technology and taking it to a Nike store to have a customized shoe that speculated in a post Tuesday night, but it was close.

Day 2 of Nike's Innovation Summit (photo of Allyson Felix courtesy Nike) concluded with the introduction of Nike+ Training, and Nike+ Basketball, expanding upon the Nike+ system introduced several years ago for runners.

NIKE, Inc. President & CEO Mark Parker unveiled the new NIKE+ technology at an event attended by U.S. sprinter Allyson Felix, Super Bowl champion Victor Cruz, and boxing world champion Manny Pacquiao.

The Nike+ Training programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation. During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training mobile app. Daily programs can be created based on how hard the user wants to train, and the app provides a digital community to share each day's workouts and challenges with.

Nike+ Basketball measures how high, how hard and how quick players play the game via the ‘Track My Game’ mode. The NIKE+ enabled basketball shoes track information on every movement during the game and deliver back information to the user, giving them a basis from which to improve.

“NIKE+ allows us to connect the physical world of sport with the social elements of digital to create a better sport experience for every athlete,” said Parker.  “It’s about much more than a shoe.  It represents a shift for NIKE from product, to product + experiences.”

Workout statistics can be shared and compared with friends via social networks allowing users to challenge each other and compete to top the Leaderboard.

The complete news release is available here.

NOTE: NIKE media relations contributed to this report.

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