Sunday, April 15, 2012

Boston365 training program launches to help prospective Boston Marathon qualifiers...

Our friends at adidas, celebrating its 23rd year as the official footwear and apparel supplier of the Boston Marathon, announced the launch of Boston365, a new training program designed to help runners achieve the ultimate goal of running the world’s most coveted marathon.

adidas’ Boston365 program provides assessment, coaching and training to support participants hoping to qualify for and gain entry into future Boston Marathons.

“With elite coaching partners and deep roots in running that stretch back to legends like Jesse Owens, Grete Waitz and current marathoner Geoffrey Mutai, adidas offers a comprehensive and integrated training program for those gunning to get better and faster to qualify for the Boston Marathon,” said Mikal Peveto, director of running, adidas America. “Combining our rich performance heritage with our state-of-the-art personal coaching platform allows us to provide runners with a truly unique vehicle to achieve their personal best.”

Information and registration for Boston365 will be available online at in June and in-store at Fleet Feet Sports in September. The program includes micoach registration, which provides opportunities for runners to improve performance and get faster.  Subscribers can participate in Coaching Circles run by local Fleet Feet training group leaders, develop individualized and time-specific programs and create unique apparel to celebrate a group’s quest to qualify.

Participants who don’t make it into next year’s marathon are invited redeem themselves during Run Your Own Boston on Patriot’s Day.  The top three participants who capture the best video of their marathon will be entered into winning Boston Marathon entries for the following year.

Like last year’s world record breaking performance by adidas athlete Geoffrey Mutai and near fastest time by Caroline Kilel, the 116th Boston Marathon on Monday promises to be another exhilarating year for the brand.  Both Mutai and Kilel will be returning to defend their records along with several other adidas hopefuls including Nicholas Arciniaga of Houston and University of Oregon alum Jason Hartmann

adidas running innovates high performance footwear and apparel to help athletes of every level get faster and better for their sport. For more information visit and

NOTE:  adidas media relations contributed to this report.

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