Shoe company news: Brooks announces new lightweight line; Nike extends USOC deal...
Available for purchase at select retailers and brooksrunning.com on October 1, 2011, the Brooks PureProject collection is rooted in biomechanical performance, yet lightweight and intuitively designed to promote a natural footstrike, allowing runners to more completely connect to their runs.
"Our dedication to delivering the 'perfect ride for every stride' with our core running shoes is how Brooks became the #1 footwear brand at specialty retail earlier this year," said Jim Weber, Brooks president and CEO. "Now, with the Brooks PureProject collection, we are giving runners the biomechanical excellence they expect from Brooks in a lightweight package-letting runners experience more with less."
The company will release four different models that feature an "Ideal Heel" that allows the foot to land in a more forward position; a toe box split that allows the big toe to operate independently; a flexible band over the instep that gives the arch the right amount of reinforcement; an anatomical last; and the company's BioMoGo midsole technology.
Brooks' complete release is available here.
Meanwhile, Nike and the US Olympic Committee announced that the Beaverton-based company extended its sponsorship through the 2016 Rio Olympics.
The USOC has been partners with Nike since 2005, and the company also has apparel contracts with USA Basketball, USA Track & Field and a number of other sports.
The USOC release can be read here.
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